L2 produce a variety of great videos on ecommerce and brand strategy. Check out their latest offering on how paid advertising optimization is crucial to ecommerce marketplace success
This is a guest post by Jessica Kane, a writer for Every USB, where you can create your very own custom usb drive for your brand or company.
7 Principles of an Ideal Logo
A logo is a vital aspect of business marketing. A logo is designed to serve as an anchor of a business’ brand. In the final analysis, a logo serves as the most visible manifestation of a company’s brand. A well-designed logo is vital. There are seven factors that should be borne in mind when it comes to designing an ideal logo for a business, product, or service.
Logos are a critical aspect of business marketing. As the company’s major graphical representation, a logo anchors a company’s brand and becomes the single most visible manifestation of the company within the target market. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
Keep It Simple
One of the Most important principles of a good logo is to keep it simple. Logos are utilized for a variety of different reasons. Simplicity renders it easier to utilize a logo in different ways.
Another reason simplicity is important in logo design rests in the reality that a person does not have the time to try and figure out what is meant by a complicated logo. A logo with extraneous “stuff” in it should be revised for simplicity.
Make It Memorable
A logo should be memorable at a glance. In the grand scheme of things, a logo typically only gets a quick look. With that glance, the design must be such that it is something a person will readily remember. In other words, when a person happens upon the logo at a point in time in the future, the logo registers.
The ultimate objective is for a person to be able to wed a memorable logo with the company, product, or service it represents. If this is accomplished, a simple, memorable logo truly has served its ultimate purpose
Make it Fresh
If you do a can of logos in a particularly industry, you are likely to find some pretty significant similarities between them. Multiple businesses within an industry may end up having logos that look like they were cut from the same template.
There very well may be a common theme that needs to be suggested by logos from different enterprises in the same industry. Nonetheless, “me too” logos are not a wise course to take.
You may be well served taking a moment exploring logos of the competition in your industry. Armed with this information, you are in a better position to understand what you need to avoid in the design of a logo for your business. By taking this approach, you are in a better position to avoid ending up as part of a branding pack.
Make It Timeless
When designing your logo, you need to keep an eye on a look that will endure, that will stand the test of time. You must avoid images and ideas that are trending at the moment but which lack any type of staying power for the long term.
Guidance on this recommendation can be found with some of the most enduring logos and associated brands in existence today. These include the logos and brands of such enterprises as Coca-Cola, Pepsi, McDonalds, and Nike.
Make it Proportional and Well Balanced
There are exceptions to this “rule.” However, the reality is that the most effective logos tend to be those that honor the design principles of symmetry and proportion. These two design concepts foster a logo that is more apt to be pleasing to the eye than an alternative that lacks symmetry and proportion. The logos associated with Twitter and Apple are two prime examples that adhere closely to the design fundamentals of symmetry and proportion.
Make the Logo Versatile
The design of your logo needs to be such that it can utilized in a wide array of contexts. Obviously, your logo will be used on materials associated with your company’s products or services. However, you may want to use your logo for other types of purposes.
For example, you might want to utilize your logo on custom USB flash drives. The inclusion of your company’s logo on custom USB flash drives can provide your enterprise with a unique brand development tool, provided the logo is designed for versatility.
Make Sure All Logo Elements Work Together
Finally, in designing your logo, you need to make certain that the graphic and typeface elements of it harmonize with one another. For example, if you have a clean, linear graphic, the associated typeface should be of the same quality.
Recode has a great report into Amazon’s latest third party seller numbers. Third party sellers, if you arent familiar, are the small businesses who use Amazon to sell their products in a marketplace environment.
My favorite quote:
These merchants also play another important role: They supply Amazon with an almost limitless assortment of goods that make it the everything store — more than 100 million items in the U.S. are now eligible for two-day shipping under Amazon Prime. And more than half of all items sold on Amazon last quarter came from third-party businesses.
The two key numbers here; over 100m goods available with Prime, and half of all goods sold are now from third party sellers. These numbers are astounding, true scale that no other merchant including Walmart can touch.
Inc has written a fantastic overview of the rise of Direct to Consumer, or DTC, brands. With input from Wharton, the birthplace of Warby Parker, Jet.com and others, this is well worth your time.
Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Now there are more than 400 startups tackling products from toothbrushes to bras. What could go wrong?
This is a guest post by Ben Koppenens of Ecquisition.com, an online website marketplace (https://www.ecquisition.com/).
Before you set up an ecommerce business, you will have to invest 6-12 months at least. Is your goal a website with high rankings in Google? Then add another 6-12 months. You can skip this initial phase by taking over an existing shop. This way you can save a lot of time and get a head start. In this article we will discuss this kind of acquisition.
Buying an existing web store
By buying a web store you have some major advantages. Often there is already revenue, contacts with suppliers, clients and of course the website itself.
If you are going to buy an existing webshop, there are a number of factors that can boost the price considerably. For example, if you have to buy the current stock directly or if the seller based the price of the webshop on turnover that he expected to make in the future. First and foremost, based on a broad-based valuation method, our advice is to come up with a price that you both consider acceptable. But in whatever way you come to a price, when the website has proven itself, the purchase price will reflect this success and requires an investment.
On the other hand, the self-launching of a webshop also has its drawbacks. Adapting that design every time, creating valuable content, building up SEO positions, fine-tuning the technology or building a regular clientele can be a lengthy and expensive process. On average, starting a serious web store costs 25,000-30,000 US$ at least.
Ways to find an existing web store
If someone possibly thinks about selling his web store, he will not immediately show it on his website. Showing that a webshop is for sale will quickly make you lose customers. That is why there is usually nothing to see on the web shop itself. But just like in the other company sales there are special mediators and websites for this. This ranges from simple advertisements at market places to full purchase guidance. This website offers ecommerce company’s for sale as well as advice when you want to buy or sell: ecquisition.com.
Risks when buying a webshop
Always make sure that you carefully examine the price of a webshop. In many cases this is based on, for example: numbers of visitors and generated revenue. But does this mean that there is actually profit? What are the costs of those visitors, for example? If there are a lot of advertising spending needed to attract those visitor numbers? Because we can all advertise and buy visitors! (effective and cheap advertising is still good though). Visitor numbers can also drop quickly in the event of a possible takeover. For example, the seller may have mentioned his shop on many other websites (his own PBN). If he is no longer owner, these links will be removed, which means less direct visitors, or even visitors from search engines. You will have to build all of this yourself. So always do good research before you purchase a website.
Advantages of taking over an existing webshop
You no longer have to worry about creating the website, finding suppliers or buying the domain name. Because that’s all done. Often there is still stock present, or a dropship contract, and if you are lucky, the website already has quite a few visitors. So you can get started right away. And with problems you can still ask the seller for help.
An existing customer base
Backlinks to the web store
Disadvantages of taking over an existing webshop
But there are also disadvantages to taking over a ready-made web store. You did not set up the webshop from the beginning, so probably certain elements are not entirely to your liking. The start-up period often consists mainly of hard work and a lot of investing, but during this start-up period one learns to know a shop and niche through and through. You made every decision and solved every problem, so that your webshop will no longer have any secrets.
A fascinating look at what it means to be a brand – both big and small – in the Amazon economy from the NYT:
While the growth of high-quality, low-priced brands on Amazon seems unquestionably good for consumers, the trend does produce economic losers.
Read the full piece here.
What is the best way to increase your margins as a merchant? Sell your own merchandise. Quartz as an interesting piece on Amazon’s “secret” plans for private merchandise:
Trawling through over 800 trademarks that Amazon has either been awarded or applied for through the US Patent and Trademark Office (USPTO), Quartz identified 19 brands that are owned by Amazon and sell products or have product pages on amazon.com.
The key strategy behind private label brands is this however:
Perhaps what Amazon is trying to do as it rapidly expands into new businesses—especially business areas where it might not have forged partnerships with well-known brands—is to give the impression to customers that there are tons of options to choose from, when in fact, they’re really just choosing between different Amazon brands. “Consumers pay a premium for a brand, that’s why they’re not store-generic,” DiMassimo suggested.
Retailers have long adopted a multifaceted brand approach to retailing – think Zara plus Massimo Dutti, Oyosho, Bershka etc or HM plus COS, Cheap Monday or indeed pretty much any other major retailer these days. As above, it’s about generating margin whilst at the same time, presenting a feeling of choice.