What sets a successful production run apart from the rest is a company’s initiative to engage with a manufacturer while maintaining their relationship. If you’ve been looking to start producing your products overseas, it’s about time you tried. What are you waiting for!
Nathan Resnick has written an excellent piece on sourcing goods from China that can be applied to any business (regardless of sourcing country).
Go to A Better Lemonade Stand to read more.
The inevitable has happened – clothing is the number one ecommerce category by sales according to ComScore.
As we all know I’m sure, Consumer Electronics has long been the King among stuff sold online, in part because of the early adopters of the Internet where more inclined to buy this stuff (read: geeks). Nevertheless, what’s perhaps more surprising is how long clothing has taken to surpass electronics.
There are three reasons for this I believe. The first is the aforementioned change in the makeup of consumers aka now everyone buys online, not just those geeks. Secondly, the smartphone has both consumed the entire electronics category – the PC, Laptop, Home Audio, TV, Camera, Camcorder and other devices are now largely mobile devices. Lastly, retailers are finally accepting folks want to buy clothes wherever – at home, in the office and not all in store anymore.
This is profound change and as always there will be winners and losers. Free shipping and returns – a standard for clothes where people often try before they buy – will put further pressure on bricks and mortar retailers. Brands will also begin participating in more direct to consumer stuff i.e why give a retailer margin when you can sell direct?
All in all, the brands stand to win and off course consumers will win. But what about both offline and online merchants? They have to suck it up.
An excellent piece from the Shopify Blog talks about ‘Product/Market Fit’:
However, the reason I’m excited to start my new customer relationship with LukieGames is because they seem to understand a critical component that plenty of ecommerce founders don’t: Product/Market Fit.
Read more on their blog, it’s imperative for ecommerce operators to get this right.