Direct to Consumer Brands

Inc has written a fantastic overview of the rise of Direct to Consumer, or DTC, brands. With input from Wharton, the birthplace of Warby Parker, Jet.com and others, this is well worth your time.

Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Now there are more than 400 startups tackling products from toothbrushes to bras. What could go wrong?

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