Half of Amazon Stuff from Third Party Sellers

Recode has a great report into Amazon’s latest third party seller numbers. Third party sellers, if you arent familiar, are the small businesses who use Amazon to sell their products in a marketplace environment.

My favorite quote:

These merchants also play another important role: They supply Amazon with an almost limitless assortment of goods that make it the everything store — more than 100 million items in the U.S. are now eligible for two-day shipping under Amazon Prime. And more than half of all items sold on Amazon last quarter came from third-party businesses.

The two key numbers here; over 100m goods available with Prime, and half of all goods sold are now from third party sellers. These numbers are astounding, true scale that no other merchant including Walmart can touch.

Full story

Direct to Consumer Brands

Inc has written a fantastic overview of the rise of Direct to Consumer, or DTC, brands. With input from Wharton, the birthplace of Warby Parker, Jet.com and others, this is well worth your time.

Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Now there are more than 400 startups tackling products from toothbrushes to bras. What could go wrong?

Link