In the last few years there has been a substantial increase in internet penetration and the digital presence of people around the world and subsequently, in Australia. In short, Australian ecommerce is booming.
Why? With the internet becoming more and more accessible and the adoption of trends occurring rapidly, the online driven lifestyle has a far-reaching impact on mass consumer buying behaviour, thus resulting in a digital consumption surge.
For more on the Australian ecommerce market, check out the full article at WebAlive -a really useful primer for the space.
