Marketplace Sellers

Andy Geldman has written a nice piece on the third party marketplace seller. Increasingly, this is the way to startup online for a variety of reasons but in particular due to customer/traffic opportunities and things like third party fulfilment. The elephant in the space is offcourse Amazon though others are entering the space.

As Andy says:

Those sales are made not by Amazon themselves, but by more than 2 million independent businesses – businesses which are largely hidden from view.

Read more at Pulse

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