Chinese E-Commerce Giant Alibaba’s Shopping Festival Breaks Online Sales Record.

Chinese E-Commerce Marketplace Alibaba Records $5.78 Billion in Sales, Topping Last Year’s Sales in Half a Day.

The country’s biggest online shopping day of the year, also the biggest on the planet, have set another record.

After only about half a day, Alibaba Group Holding Ltd. said sales on its online shopping sites had topped $3.1 billion – last year’s total for the one day 11.11 Shopping Festival.

The company recorded 35.19 billion yuan ($5.78 billion) in transactions by the end of the day. Chinese online shoppers spent more in 24 hours than the $2.5 billion that Americans spent online on Black Friday and Cyber Monday combined. This is a strong reminder of how lucrative the e-commerce market in China is, surpassing the US in terms of consumer numbers and total spending. In the first six minutes of the 11.11 shopping festival transactions exceeded an incredible one billion Yuan.

The Alibaba Nov. 11 sale is a tradition which started in 2009, when 27 merchants on the company’s Tmall site offered discounts to increase sales during a usually slow period. The concept was then subsequently developed and intelligently marketed alongside China’s ‘singles day’, a celebration of independence, now defined (in part) through one’s purchases at discounted prices.

This year’s sales record demonstrates the rising power of the Chinese consumer and the increasing presence of e-commerce in a country where the physical, retail infrastructure isn’t as well-developed as it is in the U.S. It also shows the rising power of Chinese brands, with smartphone maker Xiaomi Inc. and electronics and appliances supplier Haier Electronics Group Co among the top sellers.

In the opening three minutes, Xiaomi said it sold 110,000 of its new Mi 3 phone and another 110,000 of its Hongmi phone, totaling 178 million yuan in transactions. After half an hour, the company’s Tmall store had 300 million yuan in transactions. Chinese brands such as Xiaomi are flexing their muscles with sales figures such as this. This also demonstrates that China is no longer simply a factory for the rest of the world but a rapidly developing country that is modernizing at a head spinning pace. This whole venture was engineered and executed by a Chinese e-commerce firm with domestic, Chinese technology brands thriving.

As a direct result of such Chinese sales figures the number of expats and business people learning Mandarin is also dramatically increasing, an understanding of the language has become a pre-requisite to succeed in E-commerce here. Language specialists ‘Tailor Made Chinese’ have stressed that it is ‘vital for expats to learn and speak Chinese to succeed in business’.

Examples such as this reflect the vast potential for Western brands in China, for more information on marketing and expanding your business into China see Benji Lamb’s marketing website and blog.

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