Future of Ecommerce According to Bill Gurley

Prominent VC BIll Gurley comments on the future of ecommerce at the Sailthru conference. In their words:

In this chat, Bill examines the future of ecommerce and provides his perspective on the future of the unicorn market, how “funnel reversal” is impacting marketer’s focus on google, and why retention is critical to profitability over acquisition’s hold on growth.

Worth watching this video if you’re thinking about your site, third party marketplaces and so-on.

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