As I mentioned in my last post, pure play ecommerce is hard. And now as the FT notes, bricks and mortar i.e physical retail are fighting back. The FT neatly sums up the state of ecommerce today:
…the growth of pure-play digital retailers is under threat as their marketplace becomes increasingly crowded. The big beasts of the UK high street have finally fought their way into the sector, meaning that digital retailing is no longer the preserve of digital businesses.
Read full FT article (paywall)