I’ve talked about the largest markets for online shopping – namely China and the US – and in absolute terms, these two countries present huge opportunity. That said, as has been mentioned previously, it’s the United Kingdom that is in actual fact the place to sell online. The FT confirms this with new data:
Consumers in the UK spend almost £2,000 online for goods each year on average — 50 per cent more than the next-highest valued market of Australia — boosted by widespread broadband access and the experience of home shopping.
So, if you’re looking at selling into a market that’s wealthy and has the propensity to buy your products online, look no further than Britain.