Finally Forrester analyst Nate Elliot’s post and paper on social network marketing has brought attention to the fact that relying on social networks alone to market your business is a mistake. The sad fact is that many believe in today’s world – especially ecommerce only retailers – think they can grow on the back of a Facebook Ad or a Tweet alone.
As Elliot puts it:
It’s not as if marketers could count on much organic reach or engagement anyway. Ogilvy reported that in February 2014 large brands’ Facebook posts reached just 2% of their fans (a number that was falling by .5% per month). And earlier this year a Forrester study showed that on average, only .07% of top brands’ Facebook fans interact with each of their posts. But Facebook’s latest announcement will certainly make matters worse.
Many folks have known for some-time this is the case; maybe some will explore other ways of marketing your website or business online like paid ads, seo, email marketing etc.