Zalando; the Watermark for European Pure-play Ecommerce

Zalando, a 2008 Germany based fashion-clothing retailer, is filing to go public. Interesting as the story is, especially given how dominant American Ecommerce players Amazon and Ebay have been on the continent, its’ worth examining the bottom line. And it ain’t all that good:

In 2013, the company posted revenue of 1.76 billion euros, or about $2.3 billion, and an after-tax loss of €116.6 million.

So, like many in the business of pure-play, the lack of profit is hardly surprising. Time will tell whether or not the company an use IPO money to scale the business to break-even, or will they become another target for Amazon who similarly purchased fast growing Zappos in 2009. (Ironically, one year after Zalando came to be).

Source: NYT

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